Will Peterffy, the founder and CEO of One Small Planet, has spent his life building a bridge between the natural and financial worlds. His passion for nature and his innate understanding of systems thinking have shaped his vision for the future, and in 2020 he committed his full attention to building One Small Planet, his most comprehensive effort to create an authentically holistic, mission-first organization that works to promote solutions that bring the economy back in service to Life and to the health of our only home, our One Small Planet.