Ben Mand, the CEO of Yerba Madre, is the driving force behind Yerba Madre’s regenerative mission, leading initiatives to certify more of their products and ingredients to the ROC Gold level, conserve and restore Brazil’s Atlantic Forest, and improve the livelihoods of producers and harvesters. Previously, as the CEO of Harmless Harvest, Ben restructured the company’s supply chain, achieving 100% zero waste, converting to 100% rPET bottles, and implemented regenerative agricultural practices across 50% of their farms. Prior to Harmless Harvest, Ben worked in various brand-marketing and innovation roles at leading companies including Plum Organics, General Mills, Johnson & Johnson, and Interbrand.